Campaign Toolkit

Campaign toolkit

If you're organizing a workplace campaign, these tools and resources will help you effectively build and plan your United Way campaign.

Campaign Resources

Explore the resources below to support your participation in the 2024-25 Crossroads United Way campaign. From pledge cards to campaign posters and donation forms, these materials are available in both English and Spanish to help you engage and LEAD the WAY in making a positive impact in our community.

Videos

  • 2024-25 Local Campaign Videos: English 

  • ALICE

United For ALICE: Charlene's Story 1:00

United for ALICE® - 30 second version

  • United Way General Videos

UWW – Live United “Fight For” Video 1:00

UWW We are United Way Video

UWW Change Doesn’t Happen Alone 1:15

UWW Change Doesn’t Happen Alone :60

UWW Change Doesn’t Happen Alone :30

Story Cards

Engaging Employees During Your Campaign

  • Host Interactive Kickoff Events: Launch the campaign with a fun, engaging event that educates employees about the cause while building excitement.

  • Create Friendly Competitions: Organize competitions between departments or teams with prizes for participation or donations, fostering teamwork and fun.

  • Offer Incentives: Motivate participation with rewards like casual dress days, extra PTO, or raffle prizes for those who donate or volunteer.

  • Feature Personal Stories: Share impactful stories from those who have benefited from United Way to make the cause personal and relatable.

  • Involve Leadership: Have company leaders champion the campaign by participating visibly and encouraging others to get involved.

  • Promote Group Volunteering: Organize team-based volunteer activities, allowing employees to see the direct impact of their efforts and contributions. Find local opportunities here.

  • Use Mixed-Media Communication: Send regular updates through emails, posters, videos, and social media to maintain visibility and excitement throughout the campaign.

  • Offer Fun Events: Plan activities like themed days, contests, or social gatherings that encourage employees to engage with the campaign in a relaxed environment.

  • Recognize Contributions: Publicly thank and recognize employees for their efforts through shout-outs, awards, or special acknowledgments.

  • Tie Participation to Purpose: Make it clear how employee participation in the campaign directly impacts the local community, giving them a sense of purpose and pride by using our 2023 Impact Overview.

  • Stay Informed: Sign up for the Crossroads United Way newsletter here to stay updated on our initiatives.

Resources for Your Employees

  • SingleCare: Save on your prescriptions with SingleCare—access exclusive discounts and make healthcare more affordable for you and your family.

  • 988 Lifeline: Support is just a call away—reach out to the 988 Suicide & Crisis Lifeline for free, confidential help 24/7.

  • 211 Community Helpline: Dial 211 for free, 24/7 access to local resources and services that can help with housing, food, mental health, and more.

  • Bright By Text: Stay connected with your child's development—sign up for Bright by Text to receive free tips, resources, and activities straight to your phone!

  • Dolly Parton's Imagination Library: Spark a love for reading—enroll your child in Dolly Parton’s Imagination Library to receive free, high-quality books each month!

  • Additional Resources: Explore a world of support—discover more helpful resources to empower you and your family today!

For more information or assistance, feel free to reach out to us a give@crossroadsuw.org.