Campaign Toolkit

Campaign toolkit

Campaign Resources

If you’re organizing a workplace campaign, these tools and resources will help you effectively build and plan your 2025–26 Crossroads United Way campaign.

Explore the resources below to support your participation. From pledge cards to campaign posters and donation forms to help you engage and show that United is the Way to create stronger communities through youth opportunity, financial security, community resiliency, and healthy community.

Campaign Materials

2025–26 Individual Pledge Card: English | Spanish

2025–26 Individual Fillable Pledge Card: English

2025–26 Corporate Pledge Card: English

2025–26 Campaign Infographic Poster: English | Spanish

2025–26 Campaign Raffle Letter: English

2025–26 Campaign Raffle Donation Form: English

2025–26 Small Business 365 Flyer: English

2025–26 Community Impact Overview: English 

2024 Annual Report

Videos

ALICE

United for ALICE: Charlene’s Story (1:00)

United for ALICE® – 30-second version

United Way General Videos

UWW – Live United “Fight For” (1:00)

UWW – We Are United Way

UWW – Change Doesn’t Happen Alone (1:15)

UWW – Change Doesn’t Happen Alone (:60)

UWW – Change Doesn’t Happen Alone (:30)

Story Cards

CAPS – Healthy Families

Catholic Charities – VITA

Dolly Parton’s Imagination Library

Five Star Life

Habitat for Humanity of Elkhart County

Harold McMillen Health

Engaging Employees During Your Campaign

  • Host Interactive Kickoff Events: Launch with a fun, engaging event that educates employees and builds excitement.
  • Create Friendly Competitions: Organize team challenges with prizes for participation or donations.
  • Offer Incentives: Motivate with rewards like casual dress days, extra PTO, or raffle prizes.
  • Feature Personal Stories: Share real local stories of lives changed through United Way.
  • Involve Leadership: Encourage company leaders to champion and model participation.
  • Promote Group Volunteering: Connect employees to local volunteer opportunities that show impact.
  • Use Mixed-Media Communication: Keep visibility high through emails, posters, videos, and social media.
  • Offer Fun Events: Plan themed days, contests, or socials to keep the campaign lively.
  • Recognize Contributions: Publicly thank and celebrate employee participation.
  • Tie Participation to Purpose: Show how every dollar or hour volunteered supports youth opportunity, financial security, community resiliency, and healthy community.

Resources for Your Employees

SingleCare: Save on prescriptions with exclusive discounts.

988 Lifeline: Free, confidential support 24/7 for anyone in crisis.

211 Community Helpline: Access housing, food, mental health, and other local services.

Lantern: Free tips, resources, and activities for parents and caregivers.

Dolly Parton’s Imagination Library: Free monthly, high-quality books for children.

 

For more information or assistance, reach out to us at:
📞 574.295.1650 | ✉️ give@crossroadsuw.org