Campaign Best Practices: Maximize Your Workplace Impact
Running a successful workplace campaign with Crossroads United Way is easier when you follow proven strategies. These best practices help engage employees, boost participation, and maximize the impact of your campaign.
1. Secure Leadership Support
Visible support from executives and managers sets the tone. When leadership participates and communicates the importance of giving, employees are more likely to get involved.
2. Plan Early and Communicate Often
Develop a campaign plan with clear goals and a timeline. Use emails, staff meetings, and posters to share information, highlight impact stories, and keep momentum going throughout the campaign.
3. Make Giving Easy
Offer multiple ways to give—payroll deduction, one-time gifts, or online contributions. The simpler it is, the more likely employees will participate.
4. Engage Your Team
Involve employees in fun, meaningful ways: host events, organize friendly competitions, or create volunteer opportunities. Engagement drives enthusiasm and builds a sense of community.
5. Highlight Impact
Share stories of how employee contributions make a difference in local communities. Seeing the tangible results of giving inspires continued support.
6. Celebrate Success
Thank participants, recognize top contributors, and share campaign results. Celebrating achievements reinforces the value of giving and encourages long-term participation.