Campaign Best Practices: Maximize Your Workplace Impact

Running a successful workplace campaign with Crossroads United Way is easier when you follow proven strategies. These best practices help engage employees, boost participation, and maximize the impact of your campaign.

1. Secure Leadership Support

Visible support from executives and managers sets the tone. When leadership participates and communicates the importance of giving, employees are more likely to get involved.

1 in 3 Households in Our Communities Struggle to Make Ends Meet

At Crossroads United Way (CRUW), our mission is to improve the lives of individuals and families by mobilizing the caring power of our communities to advance the common good. The reality that nearly 124,000 people in our communities are living at the ALICE or poverty level underscores the critical need for our efforts.